Odoo ERP for home, garden and lifestyle brands
Wholesale, web and Amazon. One stock position.
Odoo ERP for UK product brands that sell to retailers and direct to consumers. Run trade orders, Shopify, Amazon and your 3PL from one system, know your true landed margin and stop re-keying orders between apps.
- Official Odoo Partner
- ISO 27001 and ISO 9001
- Cyber Essentials certified
- UK team in Northampton
In one sentence
What is Odoo ERP for product brands?
It is Odoo's Inventory, Sales, eCommerce, Purchase, Helpdesk and Accounting apps, plus marketplace connectors, set up for brands that sell B2B and B2C. One stock figure feeds every channel, imported goods carry their real landed cost, trade customers get their own price lists and returns flow straight back into stock and accounts.
- 01Who it is for
- Home, garden, sports, outdoor and lifestyle brands selling wholesale plus Shopify, Amazon and their own site
- 02Core Odoo apps
- Inventory, Sales, eCommerce, Purchase, Point of Sale, Helpdesk, Accounting, Amazon and Shopify connectors
- 03Typically replaces
- Sage or Xero plus spreadsheets, Linnworks, Unleashed, separate order tools
- 04Your partner
- Thoughtlogik, Official Odoo Partner with UK consultants in Northampton and a delivery centre in Coimbatore
The bigger picture
Customers buy everywhere. Your stock has to keep up.
Online keeps growing, peaks are seasonal and every channel needs the same accurate stock figure.
Sound familiar?
The problems we hear from growing product brands.
Each new channel adds an app. Before long nobody trusts the stock figure.
When stock, orders and costs live in separate apps, margin leaks quietly at every handover.
- 01
Overselling across channels
Shopify, Amazon, the B2B order book and the 3PL each hold a different stock figure, so the same last units get sold twice in peak season.
- 02
Seasonal buying by guesswork
Spring garden ranges and summer sports lines are ordered months ahead from spreadsheets, leaving stock-outs in peak and clearance stock after it.
- 03
Marketplace orders rekeyed
Amazon and webshop orders are downloaded and rekeyed into the accounts package, delaying dispatch and invoices.
- 04
Two price worlds
Retailers need trade prices, quantity breaks and VAT-exclusive pricing while consumers see VAT-inclusive RRP, and both are managed separately.
- 05
Returns that never reconcile
Consumer returns arrive by post, marketplace and 3PL with no single record, so refunds, restocking and write-offs drift apart.
- 06
True landed cost unknown
Freight, duty and insurance on imported containers sit outside product cost, so channel margins look better than they are.
Follow one product
Follow one product from container to customer.
Pick a stage and switch between how it runs today and how it runs in Odoo.
Plan and buy
Seasonal forecasts and supplier orders live in spreadsheets; reorders happen when someone notices.
Pick a stage, or switch between Today and With Odoo.
2-minute readiness check
Is your brand outgrowing its apps?
Five quick questions for an honest view of whether Odoo would pay back.
- Have you oversold on one channel because stock had not synced?
- Do you work out landed cost per product in a spreadsheet, if at all?
- Are trade orders re-keyed from email into your accounts or warehouse?
- Do you use three or more apps just to move an order to dispatch?
- Do peak seasons stretch your team because of manual admin?
One system
One system instead of a stack of apps.
Fewer subscriptions, fewer sync errors and one view of the business.
Odoo, set up for product brands
Buy, land, store, sell on every channel, ship and handle returns from one database.
The solution
Everything a multichannel brand needs.
Standard Odoo apps and connectors, configured by Thoughtlogik around your channels.
One stock figure everywhere
Every channel sells from the same live availability, reducing overselling.
Amazon FBA and FBM
Amazon orders land in Odoo automatically and stock stays in step.
Shopify connector
No rekeying of Shopify orders, and stock is pushed back from Odoo.
B2B and B2C on one platform
Run the trade shop and the consumer shop from the same catalogue and stock.
Trade and promotional pricing
Seasonal promotions and retailer terms apply automatically.
True landed costs
Real product margin by channel, including import costs.
Reordering and replenishment
Buy ahead of seasonal peaks from real demand rather than spreadsheets.
Returns and credit notes
Returned stock and refunds reconcile in one record.
After-sales service
Customer service resolves issues without switching systems.
Compliance
Selling rules handled properly.
Distance selling, VAT and product safety obligations, supported by clean data.
Consumers can cancel within 14 days of receiving goods bought online, and refunds are due within 14 days of the item coming back.
Reverse transfers and credit notes record each return and refund against the original order, giving a clear audit trail of return dates.
VAT-registered UK businesses must keep digital records and file VAT returns using MTD-compatible software.
The Odoo UK localisation submits VAT returns to HMRC through the MTD-VAT API.
Brands must place only safe products on the market and be able to act on recalls; EU Regulation 2023/988 applies to goods sold in Northern Ireland.
Lot and serial number tracking shows which batch went to which customer or channel, supporting targeted recalls.
Integrations
Connected to your channels, carriers and payments.
Orders flow in, labels print, payments reconcile.
Why Thoughtlogik
A solution partner, not just a software reseller.
Odoo is powerful, but the value comes from how it is set up for your brand. We start with your problems, design the process and only then configure the software.
UK consultants who know your sector
Your project is led from Northampton by consultants who map your real processes on site, not from a template.
Phased, fixed-scope delivery
We agree scope, milestones and price up front, then go live in phases so you keep trading while you switch.
Certified and secure
ISO 27001 for information security, ISO 9001 for quality and Cyber Essentials certified. Your data is handled properly.
UK and India delivery team
UK functional consultants backed by our technical team in Coimbatore keeps quality high and cost sensible.
Migration without the drama
We move customers, suppliers, products, open items and opening balances from Sage, Xero, Linnworks or spreadsheets and test them before you switch.
Support after go-live
Training, a named contact and ongoing improvements, so Odoo keeps up as your brand grows.
How we work
A phased roadmap that keeps you trading while you switch.
- 1
Discover
A free review of how a product moves through your business today.
- 2
Design
A clear solution blueprint, scope, milestones and price.
- 3
Build and migrate
Odoo configured for your processes, with your data moved and checked.
- 4
Train and go live
Hands-on training for each team, then a planned switch-over.
- 5
Support and grow
UK support, health checks and new apps as you need them.
The outcome
What product brands gain.
The results our clients look for when they move to Odoo.
No more overselling
One stock figure across Shopify, Amazon and trade.
Real margin by product
Landed cost and channel fees in every margin report.
Less admin at peak
Orders flow from channel to dispatch without re-keying.
Room to add channels
New marketplaces and retailers without new spreadsheets.
Try Odoo free
Start your free Odoo trial
Explore Odoo's apps in your own trial database. When you are ready, we will help you configure it for how your business really works.
FAQs
Questions product brands ask us
Straight answers to the questions product brands ask us most. Something else on your mind? Ask a consultant.
Does Odoo integrate with Shopify?
Recent Odoo versions include a Shopify Connector that brings orders, products, customers, returns and refunds into Odoo and syncs inventory and fulfilments both ways. Where you need more, established third-party connectors from the Odoo Apps Store are available. We confirm the right option during discovery.
Does Odoo work with Amazon FBA and FBM?
Yes. The Odoo Amazon Connector syncs FBA and FBM orders, pushes FBM stock and shipment confirmations to Amazon, follows FBA stock in a virtual location and supports multiple seller accounts and marketplaces.
Can we sell to retailers and consumers from one system?
Yes. Odoo eCommerce supports B2B and B2C, with tax-excluded trade pricing, hidden prices and invitation-only accounts for retailers, alongside a consumer shop, all on one catalogue and stock.
How does Odoo help with seasonal demand?
Reordering rules and the replenishment report propose purchases from demand, and blanket orders fix supplier prices across a season, so you buy ahead of peaks with data rather than guesswork.
Can Odoo show our true margin on imported products?
Yes. Landed costs add freight, insurance and customs duties to product valuation, so margin reports reflect the real cost of each unit.
How are returns handled?
Returns are processed with reverse transfers and credit notes against the original order, and Helpdesk after-sales lets your service team issue refunds, returns and repairs straight from a ticket.
How much does Odoo cost in the UK?
Odoo licences are priced per user. At October 2026, Odoo's UK list prices on annual billing are £22 per user per month for Standard and £41 for Custom (which adds Odoo.sh or on-premise hosting, Studio and multi-company), with a first-year discount to £18 and £32. One App Free covers a single app with unlimited users. Implementation is scoped separately after a free process review, so you know the full cost before you commit.
Odoo by industry
Explore Odoo for other product businesses.
Many of our clients make, distribute and sell. See how Odoo fits other sectors we work with.
Start your project
Ready to run every channel from one system?
Tell us about your products, channels and warehouses. A certified Odoo consultant will get back to you within one working day with practical next steps.
- Free, no-obligation consultation
- Review of your container-to-customer process
- Clear plan, milestones and pricing
Juggling Shopify, Amazon and trade orders?Talk to a UK Odoo ecommerce specialist.
Book a free call