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CRM comparison
Zoho vs Dynamics 365: which CRM should you choose?
Dynamics 365 Sales is Microsoft's enterprise CRM. Zoho CRM, and the wider Zoho One suite, give growing businesses sales, service, marketing and finance apps at a far lower cost per user. As a Zoho Premium Partner we help you compare them honestly.
The short answer
- Dynamics 365 Sales suits large, Microsoft-first sales organisations
- Zoho CRM starts at £12 per user; Dynamics 365 Sales Professional at £50
- Zoho One bundles dozens of apps, including CRM, Desk and Books, from £37 per employee
- Both integrate with Microsoft 365, Outlook and Teams
- Zoho is usually faster to implement and easier to administer
Overview
Dynamics 365 vs Zoho: enterprise CRM vs complete suite
Dynamics 365 Sales runs on Microsoft Dataverse and the Power Platform. It is strong for large sales teams that want Copilot, LinkedIn Sales Navigator and deep Microsoft 365 integration. Customer Service, Field Service and Marketing are licensed separately.
Zoho CRM is a flexible, highly configurable CRM. Zoho One adds Desk, Books, Campaigns, Projects, Analytics, Creator and many more apps under one licence, with a single customer record across teams.
So the choice is less about features and more about scale, ecosystem and cost. Most SMEs and mid-market firms get what they need from Zoho at a fraction of the licence cost.
Dynamics 365 is often the right choice if
- You have a large sales team deeply invested in Microsoft
- You are building on Power Platform and Dataverse
- You need LinkedIn Sales Navigator tightly embedded
- You also run Dynamics 365 Finance or Business Central
- You have in-house Microsoft skills to own the platform
Side by side
Zoho vs Dynamics 365 comparison table
Prices are as listed on vendor sites, September 2026, in GBP, ex VAT, per user per month on annual billing. Always check the vendor for current pricing.
| Zoho CRM and Zoho One | Microsoft Dynamics 365 Sales | |
|---|---|---|
| Pricing | Zoho CRM Standard £12, Professional £18, Enterprise £35, Ultimate £42; Zoho One £37 per employee (all-employee) or £80 per user (flexible) | Sales Professional £50, Sales Enterprise £80.70, Sales Premium £115.30 |
| Scope | CRM, plus service, marketing, finance, HR and custom apps in Zoho One | Sales CRM; Customer Service, Field Service and Marketing licensed separately |
| AI | Zia AI assistant for predictions, insights and automation | Copilot for summaries, email drafting and insights |
| Customisation | Custom modules, Blueprint processes, Deluge scripting and Zoho Creator | Power Apps, Power Automate and Dataverse |
| Microsoft 365 | Outlook, Teams and Microsoft 365 integrations available | Native Outlook, Teams, Excel and LinkedIn integration |
| Finance | Zoho Books with UK MTD VAT, in Zoho One | Via Business Central or Dynamics 365 Finance, licensed separately |
| Admin effort | Designed for business admins, low code | Often needs Power Platform specialists |
| Best for | SMEs and mid-market firms wanting a full suite at low cost | Large, Microsoft-first sales organisations |
See Zoho pricing UK for how Zoho licences work in practice.
Where each wins
Strengths of Dynamics 365 and Zoho
Microsoft ecosystem
Native links to Outlook, Teams, Excel, Power BI and LinkedIn for Microsoft-first teams.
Enterprise extensibility
Power Platform and Dataverse support complex, large-scale enterprise solutions.
Value for money
Zoho CRM and Zoho One cost far less per user, with more apps included. See Zoho implementation.
One suite for the whole business
Sales, service, marketing, finance and HR share one customer record without extra products.
Paying for more than you use?
When Zoho is the better Dynamics 365 alternative
Many firms choose Dynamics 365 because they use Microsoft 365, then find licence costs rising as they add Customer Service, Marketing and Power Platform capacity, and that simple changes need specialist help.
Zoho CRM integrates with Outlook and Teams, so users keep the Microsoft tools they know, while the business gets a CRM that admins can change themselves. Our own extensions add Companies House verification, UK postcode lookup and Creditsafe credit checks.
Signs Zoho may fit better
- CRM licence costs keep rising
- Small changes need a Power Platform specialist
- Service, marketing and finance run in separate tools
- Users find the CRM slow or complex
- You want faster time to value
Which should you choose
Zoho or Dynamics 365: a simple decision guide
Choose Dynamics 365 if
- You are a large, Microsoft-first organisation with in-house Power Platform skills.
- You already run Dynamics 365 Finance or Business Central and want one Microsoft stack.
- LinkedIn Sales Navigator and Copilot are central to your sales process.
Choose Zoho if
- You want a powerful CRM at a much lower cost per user.
- You want sales, service, marketing and finance in one suite.
- You want your own team to manage changes with low code.
If ERP matters as much as CRM, see Odoo vs Dynamics 365 and Odoo vs Zoho.
Migration
How to migrate from Dynamics 365 to Zoho CRM
Full detail on our Zoho migration page.
Audit your Dynamics setup
Entities, fields, workflows, security roles and integrations.
Design Zoho CRM
Modules, layouts, Blueprints and automation mapped to your process.
Migrate data
Accounts, contacts, leads, opportunities, activities and attachments.
Rebuild integrations
Outlook, Teams, telephony, website and finance connections.
Train and go live
Role-based training, then hypercare and Zoho support.
Try Zoho CRM free
Start your free Zoho CRM trial
Sign up through ThoughtLogik and your account is linked to us as your Zoho partner, so we can help with setup, data import and training from day one.
FAQs
Zoho vs Dynamics 365: common questions
Is Zoho CRM a good alternative to Dynamics 365?
Is Zoho cheaper than Dynamics 365?
Does Zoho CRM work with Outlook and Teams?
Can Zoho handle complex sales processes?
Can we migrate from Dynamics CRM to Zoho?
Does Zoho include accounting like Dynamics 365?
Comparing CRMs?
Find out whether Zoho or Dynamics 365 fits you
Tell us about your sales and service teams and the tools they use today. A Zoho consultant will reply within one working day with an honest view, including when Dynamics 365 makes more sense.
- Free, no-obligation 30-minute consultation
- CRM fit and licence cost comparison
- Migration plan and fixed-scope proposal