At a glance
Home Care Direct, a UK home care agency, replaced manual carer recruitment with Zoho Recruit integrated with Zoho Creator and Zoho Forms. ThoughtLogik automated job posting, candidate pre-screening, stage-based forms and recruitment reporting, cutting time-to-hire by 25%, increasing candidate reach by 50% and reducing reliance on external agencies.
| Client | Home Care Direct, nationwide UK care agency (CQC regulated) |
|---|---|
| Industry | Health and social care |
| Project | Carer recruitment automation |
| Platforms | Zoho Recruit, Zoho Creator, Zoho Forms |
| Outcome | 25% faster time-to-hire, 50% more candidate reach, lower agency spend |
About Home Care Direct
Home Care Direct provides integrated health and social care services in the community across the UK. It follows CQC standards, offers a Direct Payment Third-Party Option, acts as legal employer for carers, manages client bank accounts and runs a national service for ICB spot purchase PHB and CHC-funded clients.
The challenge
Growing demand meant Home Care Direct needed more carers, faster. Manual recruitment through social media, LinkedIn, noticeboards and job sites was slow, which led to missed opportunities and costly reliance on external agencies. The new system had to:
- Integrate with the existing enquiry management system built on Zoho Creator
- Screen out unqualified applicants automatically
- Send the right forms to candidates at each stage of the pipeline
- Report on recruitment performance against target timelines
The solution: automated recruitment with Zoho Recruit
Branded career site and job boards
A branded career site lets candidates apply directly, and job openings publish automatically to job boards and social channels, removing manual posting.
One-click job requisitions from the Enquiry Manager
An API integration between the Zoho Creator Enquiry Manager and Zoho Recruit lets the enquiry team open a new job requisition in one click from their existing workflow.
Automated pre-screening
Qualifying questions in Zoho Recruit automatically reject candidates who do not meet essential criteria, so recruiters focus on suitable applicants.
Stage-based forms with Zoho Forms
Pre-filled forms are sent automatically at each hiring stage and completed forms flow back into Zoho Recruit, removing manual paperwork.
Custom hiring pipeline and automation
Pipeline stages match Home Care Direct’s process from application through screening, interview, offer and onboarding. Automation sends candidate updates, assigns recruiters and issues offers and onboarding documents.
Recruitment reporting in Zoho Creator
A two-way integration moves recruitment data into Zoho Creator to generate formatted PDF reports, including target versus actual application timelines.
Implementation
- Discovery with management and recruitment teams
- Design of the pipeline, integrations, forms and screening
- Configuration and integration of Zoho Recruit, Creator and Forms
- End-to-end testing of integrations, workflows and reports
- Training and phased go-live
- Ongoing support and optimisation
Results
- 25% reduction in time-to-hire
- 50% increase in candidate reach through job boards and the career site
- Significant cost savings from less reliance on recruitment agencies
- Better candidate quality through automated pre-screening
- Less admin with automated forms and communication
- Clear performance insight from target versus actual reporting
Frequently asked questions
Is Zoho Recruit suitable for care agencies?
Yes. Zoho Recruit supports high-volume hiring with career sites, job board posting, pre-screening, custom pipelines and automated candidate communication, which suits care providers recruiting carers continuously.
Can Zoho Recruit screen candidates automatically?
Yes. Qualifying questions can automatically reject applicants who do not meet essential criteria at the application stage.
Can Zoho Recruit integrate with Zoho Creator?
Yes. ThoughtLogik built API and two-way integrations so job requisitions start in Zoho Creator and recruitment data returns to Creator for reporting.
How much faster can recruitment get with automation?
Home Care Direct reduced time-to-hire by 25% after automating posting, screening, forms and communication.
Need to hire faster? ThoughtLogik is certified in Zoho Recruit and builds recruitment automation for UK care and service businesses. Book a free consultation or explore our Zoho solutions.
