Key Features of Zoho Analytics

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Introduction

In a data-driven world, businesses need more than just spreadsheets to stay competitive. Zoho Analytics is a powerful business intelligence (BI) and data analytics platform that enables organisations to explore, visualise, and act on their data – all without the need for complex IT support. 

Whether you’re a small business or a growing enterprise in Manchester, Zoho Analytics offers an intuitive solution to turn raw numbers into clear, actionable insights. From interactive dashboards to advanced AI-powered analysis, this platform is designed to help businesses make smarter decisions with speed and confidence. 

Key Features Explained

1. Self-Service Business Intelligenc

Zoho Analytics puts data analysis in the hands of your team – no coding required. With a drag-and-drop interface, users can: 

  • Build charts and pivot tables
  • Create dashboards with real-time data
  • Explore KPIs visually

This self-service model saves time and reduces dependency on data analysts or IT teams. 

2. AI-Powered Analytics with Zia

Meet Zia, Zoho’s AI assistant. Zia allows users to

  • Ask questions in plain English (e.g., “What were sales in Q2?”)
  • Receive instant visual reports and charts
  • Get automated insights like trends, forecasts, and anomalies

This smart feature is especially helpful for busy business managers who need fast answers without digging through data. 

3. Wide Data Connectivity

Zoho Analytics supports 250+ data connectors, including: 

  • Cloud apps: Zoho CRM, Google Analytics, QuickBooks, Shopify
  • Databases: MySQL, PostgreSQL, Amazon Redshift
  • Files: Excel, CSV, Google Sheets
  • Cloud drives: Dropbox, OneDrive, Google Drive

Whether your data lives in the cloud, on-premise, or a combination of both, Zoho makes it easy to connect and consolidate everything in one place. 

4. Advanced Data Preparation with Zoho DataPrep

Before analysis begins, your data needs to be clean and consistent. Zoho DataPrep helps you: 

  • Detect and fix errors automatically
  • Merge data from multiple sources
  • Standardise formats and create rules for future automation

It saves hours of manual work and ensures that your reports are always accurate. 

5. Customisable Dashboards and Reports

Zoho Analytics offers over 25 types of visualisations – from bar charts to geo maps. Dashboards are: 

  • Fully interactive and mobile-responsive
  • Embeddable in websites or client portals
  • Shareable with teams, clients, or external stakeholders

You can schedule reports via email or export them as PDFs, images, or Excel files. 

6. Embedded BI and White-Label Solutions

If you’re a SaaS provider or consulting firm, Zoho lets you: 

  • Embed analytics inside your product
  • Rebrand the platform with your logo and domain
  • Enable single sign-on (SSO) for clients

This is ideal for agencies and tech providers offering analytics as part of their own services. 

Tips:

  • Start with pre-built dashboards: Especially helpful for sales, finance, and marketing
  • Use Zia for quick wins: It’s like having a data analyst on standby.
  • Clean data early: Poor data quality leads to misleading results. Use Zoho DataPrep.
  • Set alerts: Automate notifications for sudden changes or anomalies.
  • Use the mobile app: Great for business owners and directors on the move.

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