Introduction

This introduction section explains what Zoho Marketing Automation is and the main benefits it offers, before you move on to setting it up.

What’s covered

Here you’ll find a quick overview of what Zoho Marketing Automation does, how it compares to Zoho Campaigns, and the key benefits of using it, from capturing leads to nurturing them and improving campaign performance.

Where to start

If you’re new to the platform, start with the overview articles here before moving on to account setup and the user guide.

Frequently asked questions

What does Zoho Marketing Automation do differently from Zoho Campaigns?

It covers email as well as SMS, WhatsApp and social media, plus lead capture, journeys and reporting in one platform.

Is Zoho Marketing Automation suitable for small teams?

Yes, it works for a marketing team of one as well as larger operations.

Need help?

Need help getting started with Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.