Overview

This overview section explains what Zoho Marketing Automation is, how it compares to Zoho Campaigns, and the key benefits it offers before you set it up.

What’s covered

You’ll find a quick overview of the platform and how leads move through it, a comparison against Zoho Campaigns to help you choose the right Zoho product, and a summary of the key benefits, from lead generation to personalised journeys.

Where to go next

Once you’ve read the overview, move on to the Getting Started and Account Setup guides to begin using Zoho Marketing Automation.

Frequently asked questions

What makes Zoho Marketing Automation different from Zoho Campaigns?

It adds lead capture, journeys, web analytics and CRM integration on top of email sending.

Is it multichannel?

Yes, it supports email, SMS, WhatsApp and social media alongside website behaviour tracking.

Need help?

Need help choosing or setting up Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.