Lead Generation

Lead generation in Zoho Marketing Automation covers the tools used to capture new contacts from your website and other channels, and turn them into leads you can nurture.

What’s covered

This section explains how to create signup forms and pop-ups, how forms work behind the scenes, what lead sources are and how they are recorded against each contact, and how to identify the touchpoints where people first engage with your business.

Why it matters

Every journey and campaign starts with a contact. Getting lead generation right, using the right mix of forms, pop-ups and landing pages, means you bring in better quality contacts and can see exactly which channels are working.

Frequently asked questions

What counts as a lead source?

Signup forms, pop-ups, landing pages, manual entry and imports all count as lead sources.

Why does lead generation matter?

It is how new contacts enter Zoho Marketing Automation, so the quality of your lead generation affects everything that follows.

Need help?

Need help with lead generation in Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.