Understanding signup pop-ups

Signup pop-ups in Zoho Marketing Automation are forms that appear over your webpage content, usually after a visitor takes a specific action such as staying on the page for a while or moving to leave. They are a quick way to capture leads without changing your page layout.

What a signup pop-up is

Unlike a signup form, which sits permanently on the page, a pop-up appears on top of the content when a trigger condition is met. It is built and styled using the pop-up editor, which supports drag-and-drop elements such as text boxes, images, input fields, buttons, checkboxes, radio buttons and embedded video.

How to build a pop-up

1. Open the pop-up editor and choose a template or start from a blank layout.
2. Add up to nine elements, combining fields, text, images and buttons as needed.
3. Use the settings panel to adjust background, overlay colour, borders and the close button.
4. Set the button action: redirect to a URL, close the pop-up, or run custom JavaScript.
5. Choose when the pop-up should trigger, save it and publish it to your site.

Tracking results

Each pop-up records visits and conversions, marking visitors who complete it as a conversion and those who dismiss it as a rejection, so you can see how well it is performing.

Frequently asked questions

How many elements can I add to a pop-up?

Up to nine elements of any combination, such as text, images, input fields and buttons.

What can a pop-up button do?

A button can redirect the visitor to a URL, close the pop-up, or run custom JavaScript, and it can mark the visitor as a conversion or a rejection.

Will a pop-up annoy every visitor?

Not if it is configured sensibly. Pop-ups can be set to trigger on specific behaviour, such as time on page or exit intent, rather than showing to everyone immediately.

Need help?

Need help configuring signup pop-ups in Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.