What is Brands and Portals in Zoho Social?

Brands and portals are the two levels Zoho Social uses to organise your social media accounts. Understanding the difference helps you set up your account correctly, especially if you manage more than one business or client.

What a portal is

A portal is the container that houses all your brands. It is created automatically when you sign up for Zoho Social and acts as your organisational hub.

What a brand is

A brand represents the social channels for a single business entity or unit. A brand is created the moment you connect its first social channel, and each brand can manage one channel per platform, such as one Facebook Page, one Instagram account and one LinkedIn page. To manage a second account on the same platform, such as another Facebook Page, you need a separate brand.

How many brands you can have

The number of brands you can manage on a portal depends on your plan, so check Zoho’s current pricing page for the exact limit that applies to your subscription.

Working across multiple portals

If you have access to more than one portal, for example managing several client accounts, you can switch between them from your profile settings without needing separate logins.

Frequently asked questions

How many brands can I have on my portal?

This depends on your plan. Check Zoho’s current pricing page for the exact limit on your subscription.

Can I manage two Facebook Pages under one brand?

No, each brand manages one channel per platform, so a second Facebook Page needs its own brand.

Can I switch between portals?

Yes, if you have access to more than one portal you can switch between them from your profile settings.

Need help?

Need help setting up brands and portals in Zoho Social? Contact support@thoughtlogik.com or see our Zoho implementation services.