How to Connect your Social Channels on Zoho Social?

Zoho Social lets you manage multiple social media accounts from one place. This article covers the Zoho Social social channels you can connect and how to connect each one.

Before you start

When you sign up for Zoho Social, a Portal is created automatically to hold your Brands. Each brand represents a business or a single social identity, and a brand is created the moment you connect its first social channel. You must be an Admin to connect social channels, and a Super Admin specifically for LinkedIn.

Channels you can connect

Depending on your plan, Zoho Social supports Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, Google Business Profile, Pinterest, Mastodon, TikTok, Threads, Bluesky and Snapchat, as well as messaging integrations for WhatsApp Business and Telegram, managed through the Inbox module.

How to connect a channel

For most channels, go to Settings > Social Channels and click Connect next to the channel you want to add, then log in and authorise Zoho Social.

Instagram

Instagram must be a Professional account. If you connect it via Facebook, the account must be linked to a Facebook Page that you have Admin access to.

LinkedIn

You must be a Super Admin on LinkedIn. Go to Settings > Social Channels, click Connect next to LinkedIn, log in and choose the personal profile or company page to add.

Google Business Profile

Go to Settings > Social Channels, click Connect next to Google Business Profile, log in to your Google account, then authorise permissions and select the profile to connect.

YouTube

Your YouTube channel must be verified before connecting. After verifying, contact support@zohosocial.com for full feature access, then connect through Settings > Social Channels.

Pinterest, Mastodon and TikTok

Each is connected the same way, through Settings > Social Channels > Connect, followed by logging in and authorising access. TikTok is not available to users in India.

X (formerly Twitter)

Go to Settings > Social Channels, click Connect next to X, then log in and authorise Zoho Social.

Threads

You need an Instagram account. Go to Settings > Social Channels, click Connect next to Threads, log in with your Instagram credentials, then review and grant the permissions to publish and monitor posts.

Bluesky

Go to Settings > Social Channels, click Connect next to Bluesky, then enter your Bluesky username and an app password generated in Bluesky for third-party access.

WhatsApp Business and Telegram

These are integrated under Settings > Integrations. WhatsApp Business requires a Facebook Business Account and a business phone number. Telegram requires creating a bot through BotFather in the Telegram app and entering its API token.

Disconnecting a channel

Go to Settings > Social Channels and click Disconnect next to the channel. Disconnecting can lead to the loss of drafts and scheduled posts, so reconnect through support if you need those restored.