Journeys

Journeys are the automated workflows in Zoho Marketing Automation that follow up with contacts based on their behaviour, without you having to act on every lead manually.

What’s covered

This section explains how to create a journey from scratch or a template, and how the three building blocks work together: trigger components that bring contacts in, process components that decide which path they take, and action components that engage them, such as sending an email or updating their details. It also covers how to set goals and re-entry criteria.

Why journeys matter

A well-built journey means every contact gets a timely, relevant follow-up automatically, freeing your team to focus on strategy rather than repetitive manual sends.

Frequently asked questions

What is a journey?

An automated workflow that moves contacts through steps such as emails, waits and actions, based on their behaviour.

Can I set a goal for a journey?

Yes, you can define a goal and re-entry criteria so you can measure success and control whether contacts can go through the journey more than once.

Need help?

Need help building journeys in Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.