What is Lead Sources?

A lead source in Zoho Marketing Automation records where a contact came from, such as a signup form, a pop-up, a landing page or a manual import. Knowing your lead sources helps you understand which marketing channels are actually generating contacts.

What a lead source is

Every contact added to Zoho Marketing Automation is tagged with a source. Built-in sources include signup forms, signup pop-ups and landing pages. Contacts can also be added manually or imported from a file, in which case the source reflects that method.

Why lead sources are useful

• They let you compare channels, for example forms versus pop-ups, on the number and quality of leads produced.
• They can be used as entry or filter criteria in journeys, so contacts from a specific source follow a specific path.
• They help with reporting, showing which pages or campaigns are converting visitors into contacts.

Where to review lead sources

Lead sources are managed and reported on in the Lead Generation area of Zoho Marketing Automation, alongside the forms and pop-ups that create them.

Frequently asked questions

Why do lead sources matter?

They show you which channels bring in the best contacts, so you can focus effort and budget on what works.

Can I create a custom lead source?

Yes, in addition to the built-in sources such as forms and pop-ups, you can set up custom sources for channels like events or manual imports.

Does a lead source affect which journey a contact enters?

Yes, journeys can use the lead source as a trigger condition, so contacts from a particular source can be routed automatically.

Need help?

Need help setting up lead sources in Zoho Marketing Automation? Contact support@thoughtlogik.com or see our Zoho implementation services.