Analyze metrics

1. View Email Metrics

• Go to Email Marketing › Mailings.
• Find the mailing you want to analyze in the list view.
• Click the mailing name to open it.
• At the top, you’ll see smart buttons with key metrics:
  • Opened Rate – % of emails opened.
  • Replied Rate – % of recipients who replied.
  • Clicked Rate (CTR) – % who clicked a link.
  • Received Rate – % successfully delivered.
  • Bounced Rate – % that failed to deliver.

Click any smart button to see the detailed list of recipients for that metric.

2. Create Custom Metric Reports

• Click the smart button for the metric you want to explore.
• Use the filter icon (down arrow next to the search bar) to refine results.
• Apply Filters (e.g., show only bounced emails).
• Use Group By to organize data (e.g., group by Sent Period or Mailing List).
• Combine multiple “Group By” options for deeper insights, such as grouping by date and responsible team member.

Example:
If 7% of emails bounced, group by Mailing List and filter by Created on ≥ 07/01/2024 to find new contacts with malformed email domains (like @yaoo.com).

Compare Campaigns with Mass Mailing Analysis

• Go to Email Marketing › Reporting › Mass Mailing Analysis.
• View the dashboard chart of your campaigns.
• Change the measure (e.g., Opened, Clicked, Bounced) from the Measures menu.

Use this to compare campaigns—for example, see which subject line got a higher open rate.