Overview

This overview introduces Odoo Marketing Automation: what it does and where to start before building your first campaign.

What Odoo Marketing Automation does

It lets you target an audience, then run a workflow of email, SMS and server action activities automatically, including steps that trigger only after a previous message is opened, clicked or ignored, before reporting on how each activity performed.

Getting started

See the Introduction to Odoo Marketing Automation article for a tour of campaigns and templates, then move on to audience targeting and building a workflow.

Frequently asked questions

What can trigger a workflow activity?

The beginning of the workflow, another activity, or an outcome of a previous email or SMS, such as opened, clicked or not opened.

Where do I see how a campaign is performing?

On the campaign form’s activity blocks, or under Marketing Automation > Reporting for Link Tracker, Traces and Participants.

Need help?

Need help getting started with Odoo Marketing Automation? Contact support@thoughtlogik.com or see our Odoo implementation services.