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Manage unsubscriptions (blacklist)

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Giving recipients an easy way to unsubscribe from Odoo Email Marketing mailings is good practice and often a legal requirement. It builds trust and keeps your emails from feeling like spam.

Enabling the blacklist option

  1. Go to Email Marketing > Configuration > Settings.
  2. Tick Blacklist Option when Unsubscribing.
  3. Click Save.

The unsubscribe link

An Unsubscribe link appears by default at the bottom of mailing templates. If you use the Start From Scratch template, add the link manually (/unsubscribe_from_list) or use a footer block from the email builder that already includes it.

How recipients unsubscribe

Clicking Unsubscribe removes the recipient from that mailing list immediately and opens the Mailing Subscriptions page, where they can review other subscriptions. Odoo asks for an opt-out reason, which you can customise under Email Marketing > Configuration > Optout Reasons.

Blacklisting (global unsubscribe)

On the Mailing Subscriptions page, clicking Exclude Me stops the recipient receiving any future marketing email. Odoo confirms with “Email added to our blocklist” and records their reason for analysis.

Managing blacklisted addresses

  • Go to Email Marketing > Configuration > Blacklisted Email Addresses to see all blacklisted contacts.
  • Click a record to see the contact’s details, their reason, and a time-stamped log note in the chatter.
  • Blacklisted addresses are excluded from marketing mailings but can still receive transactional emails, such as order confirmations.

Removing a contact from the blacklist

  1. Open the blacklisted record and click Unblacklist.
  2. Enter a reason in the confirmation pop-up and click Confirm.

Frequently asked questions

Does the unsubscribe link appear automatically?

Yes, on every mailing template except Start From Scratch, where you must add /unsubscribe_from_list manually or use a footer block that includes it.

What’s the difference between unsubscribing and blacklisting?

Unsubscribing removes a recipient from one mailing list; blacklisting (Exclude Me) stops them receiving any marketing email from the database.

Can a blacklisted contact still receive order confirmations?

Yes, blacklisted addresses are excluded from marketing mailings but can still receive transactional emails such as order confirmations.

Need help?

Need help managing unsubscriptions in Odoo Email Marketing? Contact support@thoughtlogik.com or see our Odoo implementation services.

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