Analyze metrics

Odoo Email Marketing tracks key metrics like open rate, click rate and bounce rate, so you can see whether a campaign is working and refine future ones.

Viewing metrics for one email

1. Go to Email Marketing > Mailings and open the mailing you want to review.
2. Check its smart buttons: Opened Rate, Replied Rate, Clicked Rate (click-through rate), Received Rate, and Bounced Rate.
3. Click a smart button to see the list of recipients behind that metric.

Building custom reports

From a metric’s smart button, use the filter icon next to the search bar to narrow the results, for example to bounced emails only. Use Group By to organise the data, such as by mailing list or sent period, and combine several grouping options for a more detailed breakdown.

Comparing campaigns

Go to Email Marketing > Reporting > Mass Mailing Analysis to see a dashboard chart across your campaigns. Change the Measures to compare metrics such as Opened, Clicked or Bounced, for example to see which subject line performed better.

Tips

• Use clear, relevant subject lines to improve open rates.
• Investigate a spike in bounces by grouping by mailing list and filtering by the date contacts were added.
• Use Mass Mailing Analysis to compare subject lines and content across campaigns.