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Introduction to Odoo Social Marketing

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Odoo Social Marketing lets you manage social media accounts, schedule posts, track performance and see website visitors from one dashboard.

Connecting a social media account

  1. Open Social Marketing and click Add a Stream.
  2. Choose a platform: Facebook, Instagram, LinkedIn, Twitter or YouTube.
  3. Grant permission on that platform’s authorisation page; the account then appears as a stream on the dashboard.

Only business accounts can be added, not personal profiles. A Facebook page can only be linked by an account that administers it, and Instagram accounts connect through a linked Facebook account since they share the same API.

Accounts can also be linked from Social Marketing > Configuration > Social Media, which lists every platform (including Push Notifications) with a Link Account button.

Managing accounts and streams

See every linked account under Social Marketing > Configuration > Social Accounts, showing its name, handle, platform, creator and company; click one to edit it.

See every stream under Social Marketing > Configuration > Social Streams, showing its platform, title, type (Posts, Keyword, etc.), creator and company; click one to edit its settings.

Visitors

Go to Social Marketing > Visitors to see everyone who has visited your connected websites, in Kanban, List or Graph view. If a visitor already has contact details in the database, you can send them an Email or SMS directly.

Tips

  • Activate pages for every company at the same time in a multi-company setup to avoid permission errors.
  • Odoo cannot manage a very large number of pages, around 40 or more, under the same company.
  • Use separate streams for different pages, keywords or post types to track content more clearly.

Frequently asked questions

Can I connect a personal profile instead of a business page?

No, only business accounts can be added as a stream in Odoo Social Marketing.

Why won’t my Instagram account link?

Instagram accounts connect through a linked Facebook account, since they share the same API; make sure the Facebook account is added first.

What happens if not every company activates a page at once in a multi-company setup?

It results in a permission error; each company needs to activate its own pages rather than reusing another company’s stream.

Need help?

Need help connecting your social accounts in Odoo? Contact support@thoughtlogik.com or see our Odoo implementation services.

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