Odoo18

This part of the knowledge base covers Odoo Marketing Automation in Odoo 18: targeting an audience, building a workflow, testing and running campaigns, and reading the results.

What’s covered

You will find an introduction to campaigns and templates, audience targeting with the Target and Filter fields, workflow activities and triggers, testing and launching campaigns, campaign metrics, and the Double Opt-in template.

Frequently asked questions

Does this apply to older versions of Odoo?

It reflects Odoo 18; some menu paths may differ slightly in older versions.

Where should I start?

Start with the introduction to Odoo Marketing Automation, then audience targeting before building a workflow.

Need help?

Need help implementing Odoo Marketing Automation? Contact support@thoughtlogik.com or see our Odoo implementation services.