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Campaign metrics

Estimated reading: 2 minutes 140 views

Campaign metrics in Odoo Marketing Automation show how each activity in a campaign is performing, so you can judge its success and fine-tune it.

Where metrics appear

Open a campaign from the Kanban dashboard. A campaign in the New stage has no metrics yet; Running shows data collected so far, and Stopped shows the final figures. The Workflow section lists every activity with its trigger time, a type icon (Email, SMS, WhatsApp or Server Action) and its own activity block.

Activity blocks

Each block opens on a graph showing Success (green) and Rejected (red) counts over time; hover a point for a breakdown by date. For email, SMS or WhatsApp activities, a details line beneath the graph shows Sent, Opened, Clicked and Replied; click any of these to see the underlying records.

Click the filter icon on an activity block to see the specific filter set for it, and how many records currently match.

Link statistics

Go to Marketing Automation > Reporting > Link Tracker for a bar chart of clicks by URL across your campaigns, useful for comparing which links or channels perform best.

Traces

Marketing Automation > Reporting > Traces shows every automated action, colour-coded as Orange (Scheduled), Blue (Processed), Red (Error), Green (Cancelled) or Light Blue (Rejected).

Participants

Marketing Automation > Reporting > Participants shows a pie chart of everyone involved in your campaigns; click a group’s name to hide or show it in the chart.

Tips

  • Remember that email open and click tracking can never be 100% accurate, whichever tool you use.
  • Use the Traces report to spot errors early in a running campaign.
  • Compare Link Statistics across campaigns to see which channels bring the most engagement.

Frequently asked questions

Why don’t my email metrics show 100% accuracy?

Some email providers restrict what senders can know about delivery, opens or replies; this limitation applies to any email marketing tool, not just Odoo.

When does a campaign show its metrics?

A New campaign has no metrics yet, a Running campaign shows data collected so far, and a Stopped campaign shows all of its final metrics.

Where can I see which links get the most clicks?

Marketing Automation > Reporting > Link Tracker shows a Link Statistics chart of clicks by URL.

Need help?

Need help reading your Odoo Marketing Automation metrics? Contact support@thoughtlogik.com or see our Odoo optimisation services.

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