Invite collaborators to your Instagram posts

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Introduction

The Instagram Collaborate feature changes the way you share content with fellow creators and brands. It allows you to co-create a post along with other Instagram accounts. The primary creator of the post can invite collaborators, and once they accept the invite, the post will appear on both profiles. All likes, comments, and engagement metrics are shared across both accounts.

This ensures that your audience will see both the creator’s and collaborator’s names on the feed, providing greater visibility. By collaborating, you can expand your reach to your collaborator’s followers, resulting in higher engagement.

Zoho Social makes it easy to collaborate with other Instagram users while publishing posts directly from the web, Android, or iOS applications.

Step-by-Step Instructions

Benefits of Collaborating on Posts

Share resources and ideas

Collaborating helps you combine creativity, perspectives, and resources. For example, equipment such as cameras or lighting can be shared to produce high-quality content. This variety enhances your feed and keeps your audience engaged.

Boost reach and share engagement

Since your post appears to both your audience and your collaborator’s audience, the visibility of your content increases. More users discover your product, service, or campaign, leading to potential new followers. Engagement such as likes, comments, and shares appear on both profiles, benefiting all collaborators equally.

Build trust and relationships

Partnering with trusted creators or brands enhances credibility. Followers are more likely to trust and engage with a brand when they see it collaborating with someone they already follow, building stronger long-term relationships.

Who Can Use the Collaborate Feature?

Anyone who wants to expand their reach and visibility can use this feature. Some examples:

Zylker Travels: A travel agency collaborates with travel influencer Jay Smith. His post about his Bali experience—created in collaboration with Zylker Travels—reaches thousands of his followers, many of whom start following Zylker Travels as well.

Zylker Mart: With multiple branches across India, Zylker Mart creates a new handle, ZylkerMart_Hyderabad, for its Hyderabad branch. They announce the opening through a collaborated post between the main and new accounts, reaching all followers and attracting customers to the new location.

Feature Availability

Available in Standard, Professional, Premium, and Agency editions.
You can invite collaborators via the Zoho Social web app and iOS mobile app

How to Invite Collaborators to a Post

Click New Post on the top-right corner of your Social dashboard.
Choose Instagram as the channel.
Create your post by adding captions, media, hashtags, etc.
Click the tag/collaborate icon in the compose window.
In the Invite Collaborators window, enter the exact usernames of the users you want to collaborate with.

Click Save to confirm.
Click Post Now to publish immediately, or schedule the post using options like:
- Schedule for a specific date
- Add to queue
- Choose a SmartQ slot

Once published, an invitation will be sent to collaborators.

How to Monitor Collaboration Invites

Go to the Posts tab and open Published Posts.
Select the post and open Post Details.

View the collaboration status and monitor the response.

Notes

You can invite up to three collaborators per post.